Marketing Strategies for Small and Medium B2B Websites You Must Know

By forming a hub of B2B organizations, China has sent a message strong enough that transactions aren’t a bubble as many would like to believe. China may be behind USA but the big point is it is rapidly catching up. They helps the global buyers not just to buy from China but all over the world helping global suppliers locate their leads.

China B2B, one of the largest B2B facilitation organizations, had registered 450,000 members with over 800,000 unique visits and 700,000 catalogs. The more interesting statistics are, there are over 330,000 qualified buyers belonging to the entire world. Their website averages 15,000 global trade messages on any given day.

You can find an organization in all sectors, for example ‘Farm China’ is a dedicated B2B website dealing in farm products.

Services by B2B Organizations

The B2B online organizations provide a platform to link buyers and sellers across the globe. Here is a snapshot of online facilities from online B2B platforms. You can

1.   Post information on services and products

2.  Create your corporate homepage

3.  Convert your website into Chinese language and host on their servers

4.  Research market and products and go for offline trade deals

5.  Choose agents/distributors as per your choice

Another highly successful internet B2B company from China is Alibaba which is helping 14mn SMEs do online/offline trading. Let the numbers not haze you; you only have got to identify persons with entrepreneurship, Chinese are really in a hurry.

China is changing and fast, thanks to internet. Forget the wrongful notion that Chinese government dislikes the Internet. When you are up to something, these things hardly matter, and the truth is no matter what you are told, the government of China is smart and actually helping build the B2B momentum for the moment with a feverish speed.

Searching for “China B2B Organizations” in Google may return a few million results. The ones that rank within 100 may actually mean what you are searching for. You may also be in for some surprise, if you were not expecting. Some of the websites are actually B2B directories.

However, not all those companies that are listed with B2B organizations may be operating. When companies go bust, they need to be removed from the directories. As a good business practice, you will cross check the references before you engage in business.

The use of E-commerce in recent times has not only brought several opportunities to SMEs, the advent of this medium has also solved problems or difficulties that they may face. Through B2B platforms, even SMEs will be able to compete against bigger enterprises. Regardless of the size of the business, B2B platforms allow businesses to reach out to the international market. The B2B platform gives these companies greater opportunities to sell their products to a worldwide market, thereby globalizing their markets.

Given the international reach that B2B platforms offer businesses, it is important for the online platform of each business to cater to dominant languages of the world. Usually, businesses engage in B2B trading so as to procure goods and services of lower prices. Therefore, it is important to cater to specific countries as much as possible so as to gain the maximum. This is one way of succeeding at global e-commerce. Businesses will need to identify markets that would best serve their needs and then offer multilingual websites for this purpose. This is especially pertinent for China B2B Website with English and Chinese options. Having English and Chinese options in the B2B arena allows a large base of users to access a business’ products and services, thereby increasing its chances of making profits.

Another major advantage of having a multilingual B2B platform, especially in English and Chinese would be that these 2 languages are widely spoken around the world. With a total of 1.051 billion people speaking Chinese and with English being the global working language, B2B websites offering English and Chinese options will be able to tap on and penetrate markets otherwise not possible. China is a major player in the B2B trading industry and is home to the largest number of Chinese speakers. Therefore, it is important to have Chinese as an option on the B2B platform, especially, if businesses intend to engage China in the trading process. These B2B websites will also be able to engage businesses in other Chinese speaking countries like Vietnam, Singapore and Malaysia. All these markets offer great potential for B2B trading, given the robust economy and favourable geographical positioning.