Internet provides an unprecedented marketing channel to businesses. However, the challenge with internet marketing is that it is changing at quite a pace. Take the example of SEO as it continues to evolve with every new iteration of Google’s search algorithms. For a business to remain relevant in today’s digital world, it has to follow the latest internet marketing trends. Here are the five big ones that will roll over into 2019 from 2018.
Five Internet Marketing Trends
Data-driven Marketing Is the Key
The first and foremost trend in internet marketing today is data-driven marketing. According to the experts, data is the new fuel of the world. More and more businesses are leveraging the customer data they have to shape up their marketing campaigns. However, the important thing here is to separate data from noise. Not all the data you have is useful. You have to organize and arrange it in a logical pattern to discover trends that can help you design your marketing strategies.
Video Is Your Friend
Gone are the days when video-based marketing was a stigma. There was a time when internet speeds were not good enough to load videos quickly. That’s why businesses had to keep away from video-based marketing. However, the upcoming era belongs to 5G, and 4G has not done badly either. Take a look at how social networking websites are leveraging the video-based content. You scroll through your stream and the videos play automatically.
Voice Is the New Way of Searching
Businesses have to realize the pace at which consumers are accepting artificial intelligence. If you don’t know already, AI is already there in most smartphone cameras today. With phone assistants as smart as Google Assistant, consumers are relying more and more on voice searches. You have to understand that voice searches are not performed like written searches. You have to know the difference between the two types of searches and adjust your SEO accordingly.
Everyone Has to be a Part of It
More and more businesses are realizing with time that they cannot ignore internet marketing anymore. There was a time when lawyer and doctor practices were not considered the most suitable types of businesses for marketing. However, things have changed completely today. In today’s world a healthcare professional or institution has to be just as good a marketer too. Quite unsurprisingly, healthcare marketing is already quite a popular term these days and companies like DevicePharm are helping healthcare centers turn into brands through various internet and digital marketing techniques.
Social Media Marketing Is Still the King
It does not seem like social media marketing is going to lose its value anytime soon in future. Social media marketing is still the king of marketing types. This type of marketing is evolving more and more with time. Interactions, giveaways, polls, contests, etc. are now the ways for companies to grab the attention of their customers. Businesses can’t expect their customers to discover them anymore. In fact, businesses have to be part of the communities where their customers are found. In addition to that, businesses have to assume personas that customers can relate to.
The world of internet is faster than ever before. It does not matter what type of business you have. At the end of the day, you have to learn the many ways of internet marketing and staying relevant in the digital world. While it is quite a phenomenon to go viral in this world, getting ignored is definitely more common than that. Be sure to be at the best of your internet marketing consistently every day to get the best results.