Search engines have become a game changer when it comes to the field of digital marketing. The likes of Google, Bing, and Yahoo bridge the gap between users and pages, by listing relevant results in every online search.
Behind every list, however, algorithms and programmed web crawlers are used to index and rank sites based on their on-site and off-site SEO. To better serve users, these algorithms are periodically altered and improved, so search engines can weed out sites that offer no value.
In turn, websites adapt to these changes by remaining updated with the industry’s trends. If you are looking for ways to keep or improve your site’s rank on SERPs, here are some of the latest SEO trends and how you can use them to your advantage:
- Mobile-friendly sites are gaining recognition. Google, one of the most popular search engines, has added another standard for website ranking. They recognized widespread smartphone use and now ranks websites according to how suitable they are for mobile access. With mobile-first indexing in place, the speed, design, and overall content of the mobile version of the page come into focus.
- Responsiveness to voice-search rules. These days, users search online either by typing keywords or doing a voice search. With Siri, Alexa, and the Google assistant, being literally just one call away, queries through voice-powered searches are becoming popular. Because of this, SEO experts are redesigning web pages to convey instant answers. Keywords are also being tailored for voice search, where longer phrases or sentences are typically spoken over the device’s microphone.
- Rich search results are being introduced. Search engines are improving the way they display their list of results. Before, website summaries are found in the meta-tag. Now, web developers can also add extensive description through, which further elaborates each element in your page’s content. In turn, this helps search engines to better sift through your content and display it based on each element elaborated on the in-page markup.
Author Bio: Rana Tarakji is an entrepreneur and a contributing writer at One SEO, a digital marketing company in Lebanon, Beirut. Rana is passionate about digital marketing, startups, helping entrepreneurs grow, and empowering them to live their dreams. She has worked as a marketer, a technology co-founder and business developer, and a writer.